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I think we can all agree that the Internet is constantly shifting and keeping up with the frequent changes can be overwhelming – especially for time-strapped entrepreneurs. A year ago, I did a blog post about press releases and search engine optimization (SEO) for those interested in small business PR, but things have changed since [...]
Read moreNow, that it’s April, I thought I would provide an update on my 2012 small business PR professional goals (Remember those that we all set back in January? How quickly we forget!) Are they really worth setting and do they get accomplished? Let’s see… As a reminder, to make my goals a little more palatable, [...]
Read moreSo I’ve been talking and talking and TALKING about getting my DIYPublicity channel started on YouTube where I’ll discuss all topics related to small business public relations. I’ve had a “stay tuned” message on my Web site for several month now – embarrassing! It’s one of those things I just need to get up the [...]
Read moreHi all! For the past couple months I’ve been hosting free monthly office hours (either over the phone or in person) with entrepreneurs who want to learn about small business public relations for their businesses. I wasn’t sure what to expect but it’s been one of the best (and most fun) things I’ve done so [...]
Read moreI had so much fun working on a recent DIY PR Pack for small business PR client and culinary concierge extraordinaire Alejandra Ramos from the blog Always Order Dessert. In addition her online daily dose of mouth-watering recipes and cooking advice, Alejandra offers a number of personalized food services including group cooking classes, menu planning, [...]
Read moreI like to use this small business public relations blog as an opportunity to showcase some of my clients and the work that we’ve done together. Brooklyn Cruiser, one of my retainer clients, is a new commuter bike company that came onto the scene this past August. The company offers city bikes that combine the [...]
Read moreA couple weeks ago I wrote about the fine line of following up with the media. Since then I’ve had a few questions from my small business PR clients about what exactly does a follow up email look like? Well, it’s relatively simple. I usually forward the original email and include one or two sentences [...]
Read moreOne of the most frequent questions from my DIY PR clients is: When do I follow up with the media? It’s a really great question because there’s a very fine line between being persistent to bring attention to a relevant pitch vs. being a bit annoying (and ending up on a journalist’s blacklist – yes, [...]
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