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I had so much fun working on a recent DIY PR Pack for small business PR client and culinary concierge extraordinaire Alejandra Ramos from the blog Always Order Dessert. In addition her online daily dose of mouth-watering recipes and cooking advice, Alejandra offers a number of personalized food services including group cooking classes, menu planning, [...]
Read moreI like to use this small business public relations blog as an opportunity to showcase some of my clients and the work that we’ve done together. Brooklyn Cruiser, one of my retainer clients, is a new commuter bike company that came onto the scene this past August. The company offers city bikes that combine the [...]
Read moreA couple weeks ago I wrote about the fine line of following up with the media. Since then I’ve had a few questions from my small business PR clients about what exactly does a follow up email look like? Well, it’s relatively simple. I usually forward the original email and include one or two sentences [...]
Read moreOne of the most frequent questions from my DIY PR clients is: When do I follow up with the media? It’s a really great question because there’s a very fine line between being persistent to bring attention to a relevant pitch vs. being a bit annoying (and ending up on a journalist’s blacklist – yes, [...]
Read moreLast week I wrote about my top three New Year’s goals for 2012. Topping the list was to secure an office space that made sense from a commuting perspective and would be a convenient place to meet small business PR clients. I’m excited to share that I’ve crossed that goal off my list and [...]
Read moreWith each New Year, it’s customary to take some time to review the year that’s passed and make resolutions/goals for the future. Small business owners tend to stick to this tradition in their professional life as well as their personal life. While I’m not one for New Year’s resolutions in my personal life, I find [...]
Read moreDuring this Thanksgiving week, many of us are asking ourselves, what are we thankful for? From a work perspective, I know I am most thankful for the amazing small business public relations entrepreneurs that I’m able to meet on a regular basis. With my DIY PR Pack, my clients are always changing so I’m able [...]
Read moreI am frequently asked by my small business public relations clients to estimate how much revenue a specific media placement will generate. The answer is not so cut and dry, but here’s a quick story that might help. After leaving my corporate PR career, I followed my dreams to start an online cookie company. I launched and ran the [...]
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