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Today, I’d like to throw out a question to my small business public relations friends. Are you more likely to respond to a quick 3-4 sentence email or a lengthy three paragraph email? In most cases, you’ll take a minute to quickly respond back to the short email. You should think about pitch notes [...]
Read moreHi all! Happy St. Patty’s Day to my lovely small business pr friends! Let’s take a break from press release writing, media list research, and media pitching for a little Irish cheer. Growing up my mom always made St. Patrick’s Day dinner and we looked forward to it every year. My favorite part of the [...]
Read moreThis week I took a break from small business PR and DIY PR, to to catch up with the talented and beautiful Rebekah George. Rebekah has been a national beauty, fashion, and healthy lifestyle expert for over a decade and she’s been featured on The Today Show, Good Morning America, The Doctor’s, Inside Edition, and [...]
Read moreMany of my small business PR clients come to me with questions about press releases. How long should a release be? What information should the release include? Do I need my logo on the release? In response to these questions, I thought I would share some super basic press release writing tips. Before I go [...]
Read moreIn my first public relations job after college, I was fortunate to work in a media relations department at a large agency where I spent three years honing my PR skills and pitching media. I learned some very valuable lessons during this time that have helped me throughout my career. One of the most important [...]
Read moreThis is my first post in a series of book reviews that I’m hoping will help my readers and small business PR clients. In the spirit of simplicity, I’ll keep these brief and limit them to the five most fab things I learned from the book. Then you can decide if you would like to [...]
Read moreOne of my recent small business PR clients, SISSY + MARLEY, officially launched their business last week. SISSY + MARLEY is a New York City-based boutique baby planner and baby concierge service. They cover everything from nursery interior design to planning your child’s next birthday party. Your must check out their absolutely GORGEOUS [...]
Read moreI’m excited to announce the re-launch of my Web site, www.pescepr.com, which specializes in small business PR. While I’ve been working with clients on a part-time basis for the past couple years, I’m thrilled to be running Pesce PR full-time now that I’ve sold my cookie company. In 2007, when I left agency life to [...]
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