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One of the most frequent questions from my DIY PR clients is: When do I follow up with the media? It’s a really great question because there’s a very fine line between being persistent to bring attention to a relevant pitch vs. being a bit annoying (and ending up on a journalist’s blacklist – yes, [...]
Read moreIf you have been researching affordable public relations, you may have heard the term “deskside briefings” or simply “desksides” as they are called in the PR industry. I thought this photo would catch your attention, but this isn’t what deskside briefings in the PR industry implies! (at least not the ones that I’ve participated in). [...]
Read moreI spend a lot of time on this blog talking about the fundamentals of PR so I thought it might help to dig a little deeper and narrow in on specific categories of PR. For a good part of my PR career, I worked in the beauty industry where I publicized everything from boutique beauty [...]
Read moreWhen working with my small business public relations clients, I often have to remind them that simply launching a new business does not make a product or service newsworthy. However, after we get chatting I find that little “nuggets” of information come out in our conversation that my client’s didn’t realize are a true PR [...]
Read moreMany of my clients offer a variety of products on their Web sites or in their retail stores, which leaves them stumped on WHAT product they should be pitching to the media. The response isn’t so cut and dry – here are three DIY PR factors to consider: 1. News Value – One of the [...]
Read moreMy small business pubic relations clients are busy. Very very busy. They wear a 100 hats on any given day and have a task list a mile long. I know this from my own experience when I launched my cookie company and was doing everything from frosting cookies to running to UPS to pitching holiday [...]
Read moreOutreach to the media takes a great dealing of planning, which is why I usually suggest to my small business public relations clients to start thinking about their PR strategy as early as possible. There are may reasons to start planning early, but one of the most important is to make sure you don’t miss [...]
Read moreWith many of my small business public relations clients, there are some products/services that require an exclusive media pitch. It would be great if this wasn’t the case, but many high profile publications request an exclusive or they will not do the story if someone else has already covered the news. Once you pitch an [...]
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