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I think we can all agree that the Internet is constantly shifting and keeping up with the frequent changes can be overwhelming – especially for time-strapped entrepreneurs. A year ago, I did a blog post about press releases and search engine optimization (SEO) for those interested in small business PR, but things have changed since [...]
Read moreNOTE: SEE UPDATE TO THIS POST HERE! Press releases are a useful tool for small business public relations clients to share news about a product or service in a central document. However, these days a press release isn’t only reserved for the media. It’s also for your customers. In fact, a well-written search optimized press [...]
Read moreWhen I first started working with small business public relations clients, I used to recommend against distributing press releases with a wire distribution company. From my past experience, wire distribution companies were expensive and typically reserved exclusively for breaking news. I have since seriously changed my tune. It’s now financially feasible for small businesses to [...]
Read moreMany of my small business PR clients come to me with questions about press releases. How long should a release be? What information should the release include? Do I need my logo on the release? In response to these questions, I thought I would share some super basic press release writing tips. Before I go [...]
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